4 Ways Small Retailers Can Compete Online With The Big Boys
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let's face it, you lot're fifty-fifty google'ing yourself! At the cease of 2007, the Pew Internet Research Squad establish that 47% of people search for information nearly themselves online (Self-Googling), which was more than than double v years ago. It's a pretty rubber bet that percentage has climbed to over fifty or 60% by this year.
Some people might can it ego-surfing, but information technology'south actually a good practice to meet what results come for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they desire to learn more than almost you. Hiring managers want to see if you accept a clean record in Google, which is your permanent tape because every motion you make (yes fifty-fifty a blog comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't accept happened. Endeavour doing information technology right now and see what y'all get.
There is no hiding from Google!
Google keeps rails of just about everything yous do on the net. Information technology patrols and captures your online beliefs, such as when you post on your weblog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more than. Aside from the content yous create and distribute over the internet, other people are talking about you lot, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children will be able to find out everything about you when they grow older. "Mom, look what I just institute out well-nigh Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Mutual names
If your name is common, such every bit Mike Smith, so information technology will be very hard to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the commencement few pages. If your life goal is to rank in the peak 10 results, that may be achievable, if yous either become very famous or work extremely hard at building content each and every 24-hour interval for your entire life. At the age of threescore you might observe out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your name in social club to rank loftier. I typically recommend you employ your middle proper noun or a nickname in this instance. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which ways traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts near these celebrities will never cease up on the top twenty results for their name unless you are Perez Hilton. If your proper noun is the same equally a celebrities, you are in big trouble. Endeavour searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (twoscore 1000000) and other major celebrities. Personally, I don't have whatsoever friends with these names, only even with C-level celebrities, y'all don't stand a take a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect information technology to your make proper noun.
Unique names
While growing upwardly, you might have been made fun of people of your unique proper noun because it was "unlike." Although you were ostracized and made fun of, right now you get to express joy at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you get to your high schoolhouse reunion and see your friends, you lot'll go the last laugh because you tin be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reverberate your brand, you'll run across how difficult it will be to rank high for it or not. Depending on the competition, it may take y'all a few days or a few months. Over fourth dimension, if you work very hard, you lot'll own the tiptop x results for your name.
In my adjacent mail, I'll talk about what yous can do to gain command over your Google results and let your personal make shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/493633/4-ways-small-retailers-can-compete-online-with-the-big-boys
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